So as our site comes into fruition and is reborn into a new existence it becomes hard as a newbie website to be found. If you search around in your topic you’ll find that your website doesn’t even show up in google. And sometimes right at the beginning, it’ll take ages for your site to even become indexed (keep reading and I’ll give you a few tips on how to do that).
Also this is somewhat of a continuation of our first article on this topic called the benefits of having a website.
So let’s start at the beginning if you want your website to be indexed what can you do? Well, #1 is don’t panic and #2 is send a request for your website to be indexed.
The quick and easy way to do it is to go to the google request to be index page here. Once you’ve submitted your link to Google it doesn’t mean that it’ll be index straight away, it means that it’s been put into a queue (I’m assuming it’s a really big queue too) to be POTENTIALLY indexed. So it may not even be indexed at all! So for in my experience of using it, it’s always been indexed.
The other option is to sign up for google’s webmaster tools. The process will take a little longer than the first one I mentioned but after it has a lot of extra benefits. So I’ll list out a few here right now just to entice you a little to do that little bit of extra leg work.
So for starters, it will show you all the site that are linking to you, and know how valuable that is right? If there are a lot of site linking to you it’ll increase your domains authority, and the higher the domain authority is the higher your google rankings will be (NB: there are a lot of other factors that contribute to high ranking so don’t get too excited and try to make every website in the world link to you.
Secondly, it’ll show you a lot of cool analytics about your website like what searches it ranks for and how many clicks you are getting from those searches. Effectively it’ll show you who your target audience is and the main way that people come to find your website. This is particularly advantageous as you’ll see what topic people are searching for to find your website.
Okay so there are a lot more advantages of using the google webmaster tools but I’ll leave it up to the very shrewd website owner to read up on it, perhaps a good starting point is the Wikipedia article.
So to get your website indexed with the webmaster tools, which is also referred to as the google search console, you can upload a sitemap. Now I know what your thinking or asking, so where do I get an XML sitemap to upload to google search console? Well if you’ve got a WordPress site, I’ve got you covered.
Download the Yoast SEO plugin and activate it, once you’ve done that you’re practically ready to go. Click on the XML Sitemaps option and it’ll show you a link where you sitemap is located. Copy that link and paste it into the webmaster tool in the XML Sitemap section, and voila. But again this does not mean that your website will instantaneously be indexed by Google, it means that it’ll go into a queue for it to be index. So essentially it’ll just prioritise it for indexing.
A little tip too is that if you are getting your site indexed, make sure that you’ve got through your robots.txt files and specifying what pages you want to be indexed and which ones you don’t. You can also set which pages carry the follow or nofollow attribute. A word of caution, though, if you’ve set a page to nofollow and you’ve got links on that page that lead to more internal pages of your website those ones may not be found (of course unless you’ve got them in your XML sitemap file.
Now all this stuff can be a lot of work that’s why I got some hearty Brisbane SEO guys on the job. These dudes at AKAP helped make my site and other sites rank really well in Google. I heard about them through a friend and thought that I’d give them a go. Their price is a little high but in the end, it’s bloody worth it for what they did.
In reading about SEO companies, there are a lot out there and there are a lot out there that don’t know what they are doing, a lot of horror stories out there of people getting ripped off by some chump business who ended up causing more harm to their website than good. So take this as a word of caution and check these guys out. If you do decide to go with someone else, make sure that you get a referral of a client of theirs to make sure you know they can do the job.
I’ve done a little research recently looking into a few SEO agencies. Let me tell you right now that some of them are just pure spam! I’ve looked at a few link aggregator tools and found some of the “link building” they’ve done and quite frankly is horrendous. I didn’t spend too much time looking into these guys in details but from a glance, it certainly looks like they’re getting outsourced help, a lot of the wording is not even correct. And on a few a the layout wasn’t even there. It looked like someone just posted a giant single line of HTML. I won’t post any links, as I don’t want to embarrass anyone.
Here’s a quick video for those who have no clue how SEO works.
Okay, that’s it for me. It turned out to be a bigger post that I thought it would be, but a good way to open the site up and get those brains of your churning. As I always like to say, a book a day keeps the doctor away. 🙂 (here’s a good list of books to read)
Hope you like the article as much as this girl likes being stuck in traffic.
P.S. I mentioned nofollow links a few times, if you don’t know what nofollow links are, click here to learn!
P.P.S. If you want to learn more about the AKAP guys check out there about.me profile.